Saturday, March 19, 2011

Seeing Interactive Changes Name To OwnLocal, Launches Hyper-Local Deals Network

YCombinator-backed Seeing Interactive, which helps small publishers maintain market share against national competitors like AOL's Patch, has changed its name to OwnLocal today, expanding beyond providing ad services for newspapers and launching a daily deals network for publications and communities. "We want to help local markets own their own markets," says CEO Lloyd Armburst. The Daily Deals platform will join OwnLocal's suite of product offerings including white-label Yelp-like directory Local Hero, Web Builder and a print to web ad converter. OwnLocal wants to equip smaller local papers with the tools they need to sell ads and get revenue to fund local reporters, Daily Deals being one such tool.

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