As we wrote earlier this year, OneRiot launched a social targeting service for mobile ads, that offers highly targeted ads within mobile apps. Similar to Klout's social influence score, OneRiot has developed a ?social interest score? to define mobile audience segments based on social interest categories. With the new social targeting service, OneRiot allows advertisers to reach targeted audience segments on mobile, from busy moms to tech influencers to sports guys to fashionistas. Segmentation and targeting are based on factors such as audience interest profiles, demographics, social influence and realtime conversations. OneRiot?s audience profiles are created by mining and analyzing public big data social streams from services (i.e.Twitter). The company says that this data is derived from users that heavily engage with content on their mobile device that is relevant to their current social activity, including status updates, tweets, photos, advertising and more. 
UNITED ONLINE UNISYS TRIQUINT SEMICONDUCTOR TRIMBLE NAVIGATION LIMITED TRIDENT MICROSYSTEMS
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